The Virtual Experience

NexTech to Supply AR Experiences and Live Streaming Video to CIM 2021 Convention + Expo

The Canadian Institute of Mining, Metallurgy and Petroleum (CIM) has chosen NexTech’s InfernoAR Experience platform to power its upcoming 2021 Virtual Convention + Expo, which will be hosted May 3-6, 2021. NexTech AR Solutions is a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences and events The unique features of a virtual conference provide CIM the opportunity to reach a broad audience without the obstacles of travel restrictions, borders, and the public health risk of large gatherings

Known for drawing international talent and expertise to its technical programming and hosting hundreds of engineering, c-suite and operational professionals within the Canadian mining community, CIM will utilize NexTech’s virtual experience platform to provide global access to educational materials on revolutionary advancements and best practices. Furthermore, this event will create a Global economic opportunity for the top service and solution providers who will now gain transparency and promotion on the global stage.

Angela Hamlyn, CIM Chief Executive Officer comments; “The attendee experiences at our annual CIM convention and expositions have been second to none through our focus on high quality content, valuable networking opportunities attracting leading industry speakers, and showcasing the latest advancements,” She continues; “NexTech’s platform enables us to create exciting experiences that bring our plenary and keynotes, technical program, site visits, product demonstrations and technical specs into 3D AR models to thousands of attendees’ phones, tablets or computers to help exhibitors showcase their solutions to global buyers while bringing educational materials to CEOs, CFOs, engineers, and operators who, prior to the pandemic, may not have had the opportunity to attend an in-person event.


Evan Gappelberg, CEO of NexTech AR comments; “We are excited that CIM selected NexTech to help the mining industry take the giant step into a new world of digitized education and experiences by using our cutting edge InfernoAR solutions. NexTech will be transforming virtual exhibitor booths into AR-backed experiences that, for the first time in CIM event history, will put large and complex technologies right in your pocket through a phone or mobile device, which is huge!” He continues; “Speaker sessions, will feature special guests and surprise experiences, and will utilize multi-dimensional broadcast solutions instead of simple webcasts to engage attendees in discussions on how new components including AR/AI and data are revolutionizing mining processes.” He continues; “CIM is helping to change how mining professionals in even the most remote locations across the globe, gain access to new insights and solutions and we’re thrilled to help power that vision with our virtual experience platform.”

Canada’s mining industry is one of the largest in the world, producing over 60 different metals and minerals and totaling five percent of Canada’s total nominal GDP at over $97 billion. Many of these metals and minerals will go on to feed global supply chains and support both immediate and long-term product innovation for everything from EVs and batteries to the materials of our everyday lives.


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